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Design Proposal
This brand needed to feel colorful and fresh with the color scheme and typefaces. The F and Y in Forever Yogurt resemble sort of a candy topping. The rest of the letters in Forever is emphasized in an outline while the rest of the letters in Yogurt remains solid.
Website, Packaging, & Advertising
To keep up with the fresh concept, my objective was to gather all of the elements on each page to have some color while keeping everything as minimal as possible. This site consists of pages that give you general information about Forever Yogurt. As for the packaging, it incorporates circular designs for the frozen yogurt cups and curved shapes throughout the plastic cup.
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